CBS All Access is nearly at the end of its run. The streaming service will relaunch and be rebranded as Paramount+ in March. The plan has been in the works for months. ViacomCBS announced the launch date for the rebranded streaming service and revealed details will be in its upcoming yearly financial report set for next month.
The following was announced about the launch of Paramount+ in a press release.
“ViacomCBS Inc. (NASDAQ: VIAC, VIACA) announced today that its highly anticipated streaming service, Paramount+, will launch in the U.S. on Thursday, March 4, 2021.
ViacomCBS will also bring Paramount+ to international markets with initial debuts in Latin America on March 4, 2021; the Nordics on March 25, 2021; and Australia in mid-2021. The CBS All Access service in Canada will be rebranded to Paramount+ on March 4, 2021, and an expanded offering will be available later in the year.
Additionally, the company will host an investor event and issue fourth quarter and full year financial results for the period ending December 31, 2020 on Wednesday, February 24, 2021. The presentation will deliver a comprehensive overview of the company’s streaming strategy, including Paramount+, Pluto TV, and SHOWTIME(R) OTT.”
No other details, including programs set to debut at the launch of the service, were revealed. The reboot of iCarly is just one of the shows set for the rebranded streaming service.
What do you think? Are you a fan of CBS All Access? Do you plan to check out its new incarnation as Paramount+?