Below are the CW TV show ratings averages as of the end of week 21 of the 2012-13 season (Sunday, February 17, 2013). Ratings are typically the best way to tell if a show will be cancelled or renewed.
Week-to-week gains: Supernatural.
Week-to-week losses: The Vampire Diaries, Arrow, Beauty And The Beast, The Carrie Diaries, and 90210.
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| The CW TV shows |
18-49 demo rating (actual) |
Viewers in millions |
Ratings pages |
|---|---|---|---|
| The Vampire Diaries (renewed) | 1.3 (1.32) | 2.82 | season 4 ratings |
| Arrow (renewed) | 1.1 (1.13) | 3.39 | season 1 ratings |
| Supernatural (renewed) | 0.9 (0.91) | 2.12 | season 8 ratings |
| Beauty and the Beast | 0.7 (0.66) | 1.75 | season 1 ratings |
| The Carrie Diaries | 0.6 (0.56) | 1.39 | season 1 ratings |
| Hart of Dixie | 0.6 (0.56) | 1.41 | season 2 ratings |
| America’s Next Top Model | 0.5 (0.48) | 1.23 | cycle 18 ratings |
| 90210 | 0.5 (0.45) | 0.91 | season 5 ratings |
| Gossip Girl (final season) | 0.5 (0.45) | 0.90 | season 6 ratings |
| Emily Owens, MD | 0.4 (0.37) | 1.27 | season 1 ratings |
| Nikita | 0.4 (0.37) | 1.15 | season 3 ratings |
These charts incorporate the daily final CW show ratings (reported by Nielsen) and are sorted by the 18-49 demographic. Network advertisers typically prize those viewers most and so will pay more to reach them. There’s lots of information that the networks take into consideration when cancelling or renewing a TV series but the ratings are the biggest factor. The higher the ratings, the better chance that the show will be renewed. And yes, they take it into account when a show airs on Friday nights
What do you think? Are you surprised by any of the averages? Which show(s) do you feel should be doing better or worse, based on their quality? Comment below.
It’s nice to see a jump in the viewing figures for Beauty and the Beast, long may it continue, hopefully execs will take it as a vote of confidence in the show and renew it.