NBC has cancelled the Thursday airings of their low-rated legal series, The Firm, and sent it packing to Saturday nights at 9pm beginning February 11th.
The Firm follows attorney Mitch McDeere (Josh Lucas), his wife Abby (Molly Parker), and their daughter Claire (Natasha Calis), as they emerge from the witness protection program after 10 years. They relocate to Washington, DC to restart their lives but problems from the past quickly resurface. The show’s cast also includes Callum Keith Rennie, Juliette Lewis, Tricia Helfer, and Shaun Majumder.
NBC had high hopes for the legal drama but it stumbled in the ratings right from the start. The two-hour premiere of The Firm registered just a 1.4 rating in the 18-49 demographic and 6.32 million viewers. The numbers got even worse once the show moved to Thursday nights and, for the past two weeks, has only mustered a 0.8 rating with fewer than three million total viewers.
It’s no surprise that NBC is banishing The Firm to Saturday nights with ratings like these. Grimm repeats will fill the Thursdays at 10pm timeslot for the immediate future. Starting March 1st, the peacock network’s new drama Awake will take over.
While it looks highly unlikely that NBC will purchase a second season of The Firm, it seems certain that viewers will get to see all 22 episodes of season one.
If The Firm had been a typical network show, the episode order probably would have been cut down to 13 installments because of the low ratings. However, NBC’s deal for The Firm is unique and a bit more like the one the network had for Merlin, the supernatural drama produced by the BBC.
Sony and Entertainment One partnered to produce The Firm, primarily for the overseas market. Thanks to pre-sales and Canadian production tax credits, the cost of producing the series was already paid for and NBC was able to pick up the show for a greatly reduced licensing fee, just like any other secondary buyer.
If The Firm had been a big success, NBC would have made quite a profit on the series. As things worked out, the network may still be making some money on the deal or at least hasn’t lost much.
Will there be a second season? That depends on Sony and Entertainment One, not NBC.
What do you think? Do you like The Firm? Do you think it should continue?
Image courtesy NBC.
Do not cancel
We love the series and watch every episode. Keep it going!
Yes. Keep it. This is a fantastic show.
I LOVE the Firm!! Please do not cancel it!!
Great show…tune in and keep this thing on the air
I loved the show, but never saw any advertising that it was moved! Very disappointed that I didn’t get to see the last two weeks.
renew the show keeps you guessing
amazing show !!! all 4 lead characters are great actors — love them — and supporting characters very interesting, intriguing, and played by talented actors. you can tell john grisham plays more than just a story teller here. i hate to see it go to saturdays but i, like others, will either watch on saturday or DVR the show or watch it on nbc.com where sponsors get views as well. this show is gold, don’t cancel — it’s your winning ticket !!!!!
I think its good Do cancel it, just let it move along a little faster
My family loves this show and watch it every week. It’s the best show on this season! I’m tired of getting hooked on a really great show, then having the network yank it off without really giving it a chance!!!!!
LOVE THIS SHOW!! My hubby & I look forward to Thursdays (on Global in Canada) simply for the FIRM!! PLEASE RENEW!! Give it a new marketing boost…this show is killer!!! Our friends love this show as well!
Love the show. Please do not cancel!!! (Huge fan club here.)
yes renew it its a great show
Don’t cancel……. love this show!!
I really like , its kind of interesting,but I didn’t know it was moved to Saturday do I miss two episodes, I was so upset,because I thought it was canceled. So don’t canceled it please I like it .