Eight window merchandising designers will compete to build elaborate displays and earn the approval of judges Carson Kressley, Tai Beauchamp, and Douglas Little — and a chance at a $100,000 top prize. Get the details from this GSN press release.
GSN BRINGS TOP NAMES FROM THE RETAIL WORLD TO ITS NEW VISUAL MERCHANDISING COMPETITION SERIES “WINDOW WARRIORS” PREMIERING TUESDAY, NOVEMBER 15
Episode Promotional Partners Include Macy’s,
Anthropologie, Hot Topic, Lush and Sprinkles;
New Skill-Based Competition Series Combines
Art and Commerce As Top Retail Window
Designers Compete for $100,000
Macy’s and Retail Property Owner GGP Provide Prizing,
and Selected Winning Windows to be Re-Created
at GGP Properties Nationwide
October 5, 2016, SANTA MONICA, Calif. — GSN, the leader in game shows and competitive entertainment, announced today that many of the biggest names in retail have lined up as promotional partners for the new skill-based competition series WINDOW WARRIORS, hosted by actress Garcelle Beauvais (“Hollywood Today Live,” “Spider-Man: Homecoming”). GSN partnered with General Growth Properties (GGP), the owner and operator of 128 high-quality retail properties throughout the United States, including include Tysons Galleria in Washington D.C., Glendale Galleria in Los Angeles and Water Tower Place in Chicago. Top retail brands, including Macy’s, Anthropologie, Hot Topic, Lush Fresh Handmade Cosmetics and Sprinkles will also serve as partners. Michaels, North America’s largest arts and crafts specialty retailer, also provided many of the materials used to create the windows for the show.
WINDOW WARRIORS, premiering Tuesday, November 15 at 9pm ET/PT, lifts the curtain on the intensely competitive and theatrical world of visual merchandising. This new series brings the worlds of art and commerce together as the country’s most talented window designers are challenged to conceive jaw-dropping displays each week. In each episode, the contestants will be given a new theme, correlating with one of these top retail brands and will be competing to stay in the competition, as one person will be sent home each week, until the final top designer remains. Some of the winning windows will also be re-created at specially-selected GGP properties after air.
From the festive, to the luxurious, to the shockingly unexpected, these artists must push their creativity to the limits each week, in order to stay in the game and win the $100,000 grand prize. In addition to the cash prize, the winner will receive a career-changing opportunity to design and develop amenities and platforms that elevate the customer experience at GGP properties, the opportunity to design a holiday display at Macy’s New York City flagship Herald Square store and will be featured in design:retail magazine.
“This series is a celebration of the brick-and-mortar shopping experience,” explains Amy Introcaso-Davis, EVP programming and production at GSN. “These talented window designers stand out not only for their artistic flair, but for their ability to work products into their creations in a way that encourages the consumer to head into the store and shop.”
“Going to see the store windows at Christmastime on New York’s Fifth Avenue or Chicago’s Michigan Avenue has been a part of Americana for almost a century,” said executive producer Michael Levitt. “Many people are not aware that window designing is a profession. We wanted TV viewers to see the modern-day artists who are keeping this art form alive, not only in the big cities, but in many of your favorite malls across the country.”
WINDOW WARRIORS comes from Michael Levitt Productions, the team behind GSN’s most-watched original series ever, SKIN WARS. Executive producers include Michael Levitt (“Skin Wars,” “Kathy Griffin: My Life on the D-List,” “Billboard Music Awards”), Jill Goularte and Liz Cook. Award-winning Visual Merchandising icon Paul Olszewski is consulting producer and Douglas Little, a master in the world of visual merchandising, also serves as a judge and creative consultant for the show.
GSN is the leader in game show entertainment across multimedia. GSN presents original and classic game programming and skill-based competitive entertainment and games via its 80-million subscriber television network, the GSN.com website and its position as one of the leading casual games companies in the world. GSN’s cross-platform content gives game lovers the opportunity to win cash and prizes, through GSN’s popular TV game shows and GSN Games free casual games, mobile and social games, and skill-game tournaments. GSN’s television network is distributed throughout the U.S., Caribbean and Canada by all major cable operators, satellite providers and telcos. GSN is owned by Sony Pictures Entertainment and AT&T Entertainment Group. For further information, please visit GSNTV.com.
What do you think? Do you like the sound of the new Window Warriors TV series? Do you plan to check out the premiere on GSN?