ABC recently debuted a new reality show with an unusual focus — nutrition. Will it catch on or end up in the dumpster with yesterday’s french fries?
In Jamie Oliver’s Food Revolution, chef and TV host Jamie Oliver travels to Huntington, West Virginia — otherwise known as the unhealthiest city in America. His goal is to educate the residents about nutrition and to change the community’s eating habits. In doing so, Oliver hopes to start a grass-roots revolution that will lead the whole country to eat better.
The series debuted with a special premiere on Sunday, March 21st. It attracted a 2.2 rating in the 18-49 demographic and 6.13 million total viewers. That put the debut in third place in both categories and it only retained about 60% of the Desperate Housewives lead-in audience.
ABC reran that episode on Friday night at 8pm and it attracted a 1.6 and 5.42 million. That was followed by episode two of Food Revolution, which garnered a 2.6 rating and 7.47 million viewers. That was a better performance than its Sunday night debut and put the show in second place for the timeslot. It was also a significant improvement from previous occupants like Ugly Betty and Shark Tank.
For last Friday’s third episode, the numbers tumbled to a 1.5 in the 18-49 demographic and just 4.31 million viewers. That’s a terrible drop but the whole night’s ratings were actually down. On a positive note, Food Revolution outperformed its lead-in (Wife Swap) and tied for first place in the all-important demo.
This season of Food Revolution is made up of just six episodes so ABC will certainly air all of them. The network will likely wait until all of the episodes have aired before deciding if it warrants another season. If it continues to outperform ABC’s other Friday night reality programming, a renewal is likely. Theoretically, Oliver would simply move onto another town.
But, what do you think? Is Jamie Oliver’s Food Revolution a compelling show or are you bored with it already? Should it come back for season two? Cancel or keep it?
Image courtesy ABC.