ABC gave 666 Park Avenue a lot of promotion leading into the fall season. Has it paid off? Is the new show a ratings success or is it in danger of being cancelled instead?
If you haven’t seen it, 666 Park Avenue follows a Midwest couple who’ve moved to New York City and end up managing The Drake, a prestigious residential hotel. They feel like they’re living their dream lives — until they realize that every dream comes with a price. The TV series features the talents of Terry O’Quinn, Vanessa Williams, Dave Annable, Rachael Taylor, Robert Buckley, Mercedes Masöhn, Helena Mattsson, Samantha Logan, and Erik Palladino.
The show debuted on September 30th, in ABC’s troubled Sundays at 10pm timeslot (see: Pan Am, GCB). The premiere’s ratings weren’t very impressive, attracting a mediocre 2.1 rating in the 18-49 demographic with 6.9 million total viewers. That was 30% lower than what Pan Am had registered last fall — and we all know what happened to that show.
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Unfortunately, Park Avenue’s numbers have gotten even worse since the debut. The coveted demographic dropped to a 1.7 rating in week two (down 19%) and a 1.5 rating in week three (down another 12%). The ratings perked up a bit in weeks four (a 1.7 rating) and five (a 1.6 rating) but are still terrible.
A couple weeks ago, ABC ordered two more scripts for Park Avenue, likely to give the network execs some extra time to continue watching the ratings and then determine the show’s fate. If they were hoping for growth, they were disappointed.
ABC initially ordered 13 episodes of Park Avenue. They could put some more into production but that seems unlikely given the ratings. We’re heading into the holiday season so the show will probably be pre-empted and that will likely hurt the numbers even more.
For whatever reason, this one just hasn’t resonated with a large audience. At this point, unless the ratings start getting better, it looks like 666 Park Avenue is doomed to be cancelled.
But, what do you think? Do you like the TV series? Do you think it should be cancelled or renewed for another season? Could anything be done to attract more viewers or is it already too late?
I also love 666 Park Avenue! It’s a great mix of dramatic angst, the paranormal, and mystery.
Dang it, ABC, don’t you cancel this yet.
Please save 666 Park Avenue. Really like this show.
Love Terry O’Quinn (Gavin). If you continue to cancel shows before people have a chance to like them rating will never increase. I am also concerned about watching future ABC programs in fear that they will get cancelled and why invest time into it when illegitimately it will get cancelled .
Please give it a chance man here lately that’s all ABC does is start a show and bam first couple of months it’s gone. That’s why a lot of viewers choosing other stations.
Please keep the show, ABC! It is the best new show of the season, I think..and it keeps getting better! Just give it a little time. Pretty soon, nobody is going to watch any of your ABC’s new series because they keep cancelling them! This show is a keeper, the viewers will build!
I love this show. It’s not all about throwing tons of effects and garbage at people. This is why it’s a masterpiece. Makes me think of modern day versions of movies like “The Haunting” ( 1963) It’s not all about what you see, but of what you don’t see. Leaves the mind wondering. I like that.
Please save 666 Park Avenue. I am disabled, and thus, do alot of reading and watching televsion. The paranormal has done quite well in the last 10 years. I suggest you look into fictional book sales in this genre. Just check out Amazon in this area. Maybe you could give the series a much better time slot, and then see how it does. There is an audience for this area out there, why else would the Syfy channel exist? I love the mix of supernatural and mystery. I think the acting is great. Please give 666 PARK AVENUE A BETTER… Read more »
I love this show. Please do not cancel this ABC.
Seriously, it’s not worth getting into new shows anymore. This show is awesome and definitely getting better by the day and now they have decided to cancel it.
PLEASE do not cancel this show, it RULES and almost everyone who watches loves it. Change the ad campaign, change the slot, do something! Give it a chance!
Try a different time slot! Seriously, how many of us can stay up to watch a 10pm show on Sunday? I love the show and hope it is not cancelled.
I like this show a lot. Maybe FX should pick it up and run it back to back with American Horror Story. What a double feature that would be!
I honestly don’t know, it’s a little boring, but still gives me just enough to keep watching, like of like Dollhouse, so I just don’t know yet. Obviously this show is doomed, but I don’t know if I’ll be disappointed when it inevitably happens.
Keep it!!!!!
don´t cancel a show for once!!!
Really like this show. It should be given a chance. There’s so much yet to learn and be told about this building. Loving the birds and their ability to take care of problems…spooky is good!