Friday Night Lights aired for five season on NBC before it ended, and Kyle Chandler reprised his role of Coach Taylor for a PSA. The PSA was for Alamo Drafthouse Cinemas, which are located in Texas.

During the spoof, Coach Taylor is trying to give his usual inspirational speech as people talk and text on their phones. At the end of the short clip, he looks at the screen and tells people to shut their phones off.

In an interview with TV Line, Chandler revealed the reason he decided to bring Coach Taylor back to life. He said the following:

“There’s an Alamo Drafthouse not far from me in Austin. That’s where my wife and I always go. The guy that runs it asked me if I was interested in making that video and I jumped all over it. I’ve never touched Coach Taylor [since FNL ended in 2011]. I like Coach Taylor and I’ve had opportunities to [lampoon the character] on a few different shows, but I never pursued it. I have a reverence for him. And I didn’t think he’d appreciate it. But this one I thought he’d appreciate.”

Kyle Chandler now stars on Bloodline, which airs on Netflix. Check out the PSA clip below. Were you a fan of Friday Night Lights? Tell us what you think.