Well, that didn’t take long. The CW network has cancelled their new drama, The Beautiful Life, after just two airings.
Co-produced by Ashton Kutcher, The Beautiful Life revolves around a pair of teenagers who have just entered the cut throat world of high-fashion, secretive Raina Mayer (Sara Paxton) and farmboy Chris Andrews (Benjamin Hollingsworth). The series also stars Mischa Barton, Elle Macpherson, Ashley Madekwe, Nico Tortorella, and Corbin Bleu.
The series debuted last Wednesday to just 1.46 million viewers and a 0.7/2 rating/share in the 18-49 demographic. That put the premiere in last place for the hour and also represented a loss of almost 50% of the audience from lead-in America’s Next Top Model.
This week, the ratings for the second episode came in even lower. Beautiful Life drew only 1.09 million people and a terrible 0.5/1 in the targeted demographic. That represents a 60% loss of the lead-in audience. It was also beaten by a repeat of Magic’s Biggest Secrets Revealed on My Network TV.
To little surprise, the CW network has decided to cut their losses and cancel the drama. They’ve pulled it from the schedule effective immediately and production was shut down earlier today. According to THR, the cast and crew were in the midst of filming the seventh episode. The drama is the latest in a line series that have been paired with Top Model and failed.
For the immediate future, the network will try to generate more interest in struggling freshman series Melrose Place by airing repeats in Beautiful Life’s timeslot.
What do you think? Should the show have been cancelled? Is the series not worth watching or did the network miss an opportunity to make it work?