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The Firm: Ratings for the 2011-12 Season

The Firm ratingsHere are the newest ratings for The Firm. This TV series picks up 10 years after the events in the John Grisham novel and stars Josh Lucas, Molly Parker, Callum Keith Rennie, and Juliette Lewis. The first season of The Firm typically airs Thursday or Saturday nights on the NBC network.

These are the TV show’s ratings for the 2011-12 season, the best way to tell if The Firm is going to be cancelled or renewed for season two. Check out our NBC ratings report card to see how this show’s numbers compare with the others on the network.

These figures will be updated as the weeks progress so be sure to bookmark and return to this page:

Final series ratings: 0.6 rating in the 18-49 demographic with 2.87 million total viewers.

Episode 01-22: Saturday, 07/14/12 (finale)
0.3 in the demo (-25% episode-to-episode change) with 1.72 million. (fast affiliate numbers)

Episode 01-21: Saturday, 07/07/12
0.4 in the demo (-20% episode-to-episode change) with 2.27 million. (fast affiliate numbers)

Episode 01-20: Saturday, 06/30/12
0.5 in the demo (0% episode-to-episode change) with 2.56 million. (fast affiliate numbers)

Episode 01-19: Saturday, 06/23/12
0.5 in the demo (+25% episode-to-episode change) with 2.14 million. (fast affiliate numbers)

Episode 01-18: Saturday, 05/26/12
0.4 in the demo (0% episode-to-episode change) with 2.3 million. (fast affiliate numbers)

Episode 01-17: Saturday, 05/26/12
0.4 in the demo (0% episode-to-episode change) with 2.4 million. (fast affiliate numbers)

Episode 01-16: Saturday, 05/12/12
0.4 in the demo (-20% episode-to-episode change) with 2.2 million; fourth in the timeslot.
Season average: 0.65 in the demo with 3.11 million.
Demo average rank: #20 of 20 scripted TV shows on the network (Fall 2011 – Spring 2012).

UPDATE: The Firm has been cancelled by NBC but…

Episode 01-15: Saturday, 04/28/12
0.5 in the demo (+67% episode-to-episode change) with 2.1 million; tied for third in the timeslot.
Season average: 0.67 in the demo with 3.17 million.
Demo average rank: #20 of 20 scripted TV shows on the network (Fall 2011 – Spring 2012).

Episode 01-14: Saturday, 04/21/12
0.3 in the demo (0% episode-to-episode change) with 1.80 million; fourth in the timeslot.
Season average: 0.68 in the demo with 3.25 million.
Demo average rank: #20 of 20 scripted TV shows on the network (Fall 2011 – Spring 2012).

Episode 01-13: Saturday, 04/14/12
0.3 in the demo (+33% episode-to-episode change) with 1.90 million; fourth in the timeslot.
Season average: 0.71 in the demo with 3.36 million.
Demo average rank: #20 of 20 scripted TV shows on the network (Fall 2011 – Spring 2012).

Episode 01-12: Saturday, 03/31/12
0.3 in the demo (-25% episode-to-episode change) with 2.20 million; fourth in the timeslot.
Season average: 0.74 in the demo with 3.48 million.
Demo average rank: #20 of 20 scripted TV shows on the network (Fall 2011 – Spring 2012).

Episode 01-11: Saturday, 03/24/11
0.4 in the demo (-33% episode-to-episode change) with 2.90 million; fourth in the timeslot.
Season average: 0.78 in the demo with 3.60 million.
Demo average rank: #19 of 19 scripted TV shows on the network (Fall 2011 – Spring 2012).

Episode 01-10: Saturday, 03/10/11
0.6 in the demo (+50% episode-to-episode change) with 3.50 million; tied for third in the timeslot.
Season average: 0.82 in the demo with 3.67 million.
Demo average rank: #18 of 18 scripted TV shows on the network (Fall 2011 – Spring 2012).

Episode 01-09: Saturday, 03/03/11
0.4 in the demo (0% episode-to-episode change) with 2.20 million; fourth in the timeslot.
Season average: 0.84 in the demo with 3.69 million.
Demo average rank: #18 of 18 scripted TV shows on the network (Fall 2011 – Spring 2012).

Episode 01-08: Saturday, 02/25/11
0.4 in the demo (-20% episode-to-episode change) with 2.30 million; fourth in the timeslot.
Season average: 0.90 in the demo with 3.88 million.
Demo average rank: #17 of 17 scripted TV shows on the network (Fall 2011 – Spring 2012).

Episode 01-07: Saturday, 02/18/11
0.5 in the demo (-38% episode-to-episode change) with 2.70 million; fourth in the timeslot.
Season average: 0.97 in the demo with 4.10 million.
Demo average rank: #17 of 17 scripted TV shows on the network (Fall 2011 – Spring 2012).

UPDATE: The Firm has been moved to Saturday nights (the network TV graveyard).

Episode 01-06: Thursday, 02/02/12
0.8 in the demo (0% episode-to-episode change) with 3.0 million; third in the timeslot.
Season average: 1.05 in the demo with 4.34 million.
Demo average rank: #15 of 16 scripted TV shows on the network (Fall 2011 – Spring 2012).

Episode 01-05: Thursday, 1/26/12
0.8 in the demo (-11% episode-to-episode change) with 2.75 million; third in the timeslot.
Season average: 1.10 in the demo with 4.61 million.
Demo average rank: #15 of 16 scripted TV shows on the network (Fall 2011 – Spring 2012).

Episode 01-04: Thursday, 01/19/12
0.9 in the demo (-10% episode-to-episode change) with 3.42 million; third in the timeslot.
Season average: 1.18 in the demo with 5.07 million.
Demo average rank: #15 of 16 scripted TV shows on the network (Fall 2011 – Spring 2012).

Episode 01-03: Thursday, 01/12/12
1.0 in the demo (-29% episode-to-episode change) with 4.23 million; fourth in the timeslot.
Season average: 1.27 in the demo with 5.62 million.
Demo average rank: #12 of 15 scripted TV shows on the network (Fall 2011 – Spring 2012).

Episodes 01-01 and 01-02: Sunday, 01/08/12
1.4 in the demo (-8% episode-to-episode change) with 6.32 million; fourth in the timeslot at 9pm, second at 10pm.
Season average: 1.40 in the demo with 6.32 million.
Demo average rank: #9 of 14 scripted TV shows on the network (Fall 2011 – Spring 2012).

It was a very disappointing debut for this high-profile legal drama. In addition to the weak cumulative ratings, the early numbers indicated that many viewers tuned out as the two hour premiere progressed. Fewer people are expected to watch the next episode and The Firm already can’t afford to lose any viewers.

Compared to The Cape’s premiere one year earlier, the peacock network is down by 46% in the demo and 25% in total viewers. The Cape fell to a low 1.2 in the demo before being cancelled by NBC.


Note: These ratings are collected by the Nielsen company and are the final national numbers. These are different from the fast affiliate numbers which are just estimates of the actual ratings and are reported on by most other outlets. The final nationals are typically released within 24 hours of the programming or, in the case of weekends and holidays, a couple days later.

What do you think? Do you like The Firm TV series? Do you think it should be cancelled or renewed for a second season?

 

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{ 290 comments… read them below or add one }

Joyce July 21, 2012 at 3:07 pm

The Firm is the best show ever, please keep it on the air. If I happen to go out I record it. Everyone I talk to loves the show, please keep it on the air.

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Joyce July 21, 2012 at 3:03 pm

Please keep The Firm on the air it is the best show you have had in a long time, even if I go out I record it. It’s the best show ever.

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Ronda July 20, 2012 at 3:37 pm

Oh my!!! Please continue The Firm. It is an outstanding show. What a refreshing storyline. We can’t wait to watch it weekly. Even have friends over to watch!! So fast paced and on the edge of you chair!!!

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I LOVE THE FIRM! July 20, 2012 at 2:37 pm

Please don’t cancel it. This show has depth and an amazing story line. It’s a show I would actually feel comfortable mentioning in a serious conversation…

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Scott r July 19, 2012 at 9:02 pm

Please keep this show. We love the firm. Not fair to the fans to cut us off with so many open items.

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Sue July 19, 2012 at 12:54 pm

I love “the Firm”- have enjoyed every episode. I hope it doesn’t get cancelled -maybe they should cancel some of those reality shows.

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Tomcat July 19, 2012 at 12:07 pm

NBC television has a lot to lose if they get rid of The Firm.
It’s smart television and something this country needs right now,
a show about basic honor, good and evil.
How one man will sacrifice himself and his family against overwhelming odds and still come out a winner.

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Cathy July 19, 2012 at 7:18 am

Please keep the Firm on, Husband & I enjoy few show on these days and this is one we look forward to watching each week..

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John Edwards July 19, 2012 at 4:18 am

This show needs to be renewed because the firm is completely awesome plus i would love to have a show that is mature and complex to drown out the sea of dance shows.

Let’s get the firm shipped to another network

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Bert July 18, 2012 at 8:21 pm

Awesome show!! Please don’t cancel we need closure and the trial was not even over!!! It’s like watching a superbowl and the power goes out in the stadium so they decided to cancel the rest of the game, it just ain’t right! Great show please NBC you already messed up last year and ended Friday Night Lights, please don’t the same with the show PLEEASE!

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Nancy July 18, 2012 at 9:53 am

PLEASE keep the show on. I even got my sister hooked on it and several of my friends. It has good story line, is fast moving and keeps you coming back.

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Nancy July 17, 2012 at 9:17 pm

Love “The Firm”! Keep it on! We have watched every episode since the beginning!

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dee July 17, 2012 at 3:46 pm

lovedthis show!!!!!!!!!!

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J July 16, 2012 at 9:06 pm

I recently started watching the NBC Show “The Firm”. I have really enjoyed it and would like to see a Season 2. It has great actors, a great plot and keeps you interested. I can honestly say that I believe it to be one of the best shows that I have seen in a while. I hope NBC brings it back.

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Eileen July 16, 2012 at 8:51 pm

Keep “The Firm” on the air. I love it. Can’t stand one more reality show!!!!!!

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