The fourth season of the House of Cards TV series will premiere on Netflix, Friday, March 4, 2016. As we predicted, the premiere date was announced in an ad on CNN, during the fifth GOP 2016 Presidential debate. Watch it, below.
The House of Cards season four promo is shot in the style of a political ad, starring Kevin Spacey’s character, President Frank Underwood. The promo aired during a commercial break, between an actual “Vote 4 Energy” ad from the American Petroleum Institute, and a CNN spot for its original series, Race for the White House.
Over shots of newly plowed fields, shining cities, construction workers, homeward bound soldiers, fighter planes, flag-draped children, a bright-eyed co-ed, and the White House, the House of Cards ad promises:
It’s a new day in America. Today, more people will go to work, return home to their families, and sleep more soundly than ever before, all because one man refuses to settle — putting people before politics. That man is Frank Underwood.
There is a cut to Spacey’s Underwood in the Oval Office, as he signs legislation. Looking in the camera he deadpans, “America, I’m only getting started.”
Cut to a campaign photo, bearing the website URL FU2016.com. The Underwood voice-over continues: “I’m Frank Underwood, and I approve this message.”
The spot ends with the red Netflix logo on a white background. Beneath it is the caption: “NEW SEASON MARCH 4.”
Watch the “Frank Underwood — FU2016 — House of Cards” season four promo:
FU2016.com is not only a brilliantly cheeky URL, but also a working one. Check it out, for more House of Cards season four goodies, including posters, bumper stickers, and campaign updates. Or just check it out for slogans like these: “Inequality. Dishonesty. Entitlement. Join the movement.”