A&E has released a strange commercial to promote their upcoming reality TV show called The Hasselhoffs. The series takes viewers inside the Hasselhoff household and follows “The Hoff” as he juggles his business and entertainment life with being a single parent of two teenage daughters.

Not surprisingly, for a commericial the producers have opted to do a take-off of the classic Baywatch opening in which hunky David Hasselhoff ran across a beach in his lifeguard swimsuit, with his hairy chest exposed.

They took it into a new direction however and more than a few people think that it’s a little creepy.

The Hasselhoffs premieres on December 5th on A&E.

What do you think? Effective marketing or just plain strange? Does the show interest you?