There were both some huge gains and losses on the CW network. Despite the fact that there are just a few more episodes of Smallville left, the ratings took a huge dive. Supernatural fell almost as much. Nikita fell once again and the timing couldn’t be worse. Conversely, America’s Next Top Model saw a huge gain and Vampire Diaries’ wasn’t too shabby either.
Which CW TV shows will be cancelled or renewed depends mostly on the series’ ratings. The network puts a lot of importance on the female 18-34 demographic where most others focus on the 18-49 demo. Before we get to the season-to-date averages, here are the winners and losers from April 21st through April 28th — based on the 18-34 female demo, as measured against the last original episode.
Week-to-Week Gains: Gossip Girl 1.7/5 (+6.2%), America’s Next Top Model 1.8/5 (+63.6%), and The Vampire Diaries 1.9/6 (+26.7%).
No Change: One Tree Hill 1.3/4
Week-to-Week Losses: Smallville 0.5/2 (-37.5%), Supernatural 0.6/2 (-33.3%), 90210 1.3/4 (-13.3%), Hellcats 0.7/2 (-12.5%), and Nikita 0.7/2 (-12.5%).
Wonder if your favorite CW show’s been renewed or cancelled? Check out our comprehensive list. We’ll keep updating it as new info becomes available.
Below is a list of the regular CW TV shows and their 2010-11 season average ratings to date. It only incorporates the ratings for original episodes and not repeats. The data is sorted by the 18-34 female demographic averages. The closer a show is to the bottom, the more likely it is to be cancelled. Friday is one of the least-watched nights of TV so those shows are expected to get lower numbers.
W 18-34 demo rank |
TV Shows | Average viewership (in millions) |
Average 18-49 demo rating |
Average women 18-34 demo |
Compared to last week |
|
1 | The Vampire Diaries renewed) | 3.21 | 1.5 | 2.3 | --- | |
2 | Gossip Girl renewed) | 1.71 | 0.9 | 2.0 | --- | |
3 | One Tree Hill | 1.87 | 0.9 | 1.7 | --- | |
4 | 90210 renewed) | 1.80 | 0.9 | 1.6 | --- | |
5 | Hellcats | 1.98 | 0.8 | 1.4 | --- | |
6 | Life Unexpected (cancelled) | 1.52 | 0.7 | 1.3 | --- | |
7 | Nikita | 2.44 | 0.9 | 1.1 | --- | |
7 | Supernatural renewed) | 2.30 | 1.0 | 1.1 | --- | |
9 | Smallville (ending) | 2.58 | 1.1 | 0.9 | --- | |
1 | ANTM (fall, renewed) | 2.87 | 1.3 | 2.1 | --- | |
2 | ANTM (spring, renewed) | 2.04 | 1.0 | 1.6 | --- | |
3 | Shedding for the Wedding | 0.98 | 0.4 | 0.7 | --- | |
Raw data: © The Nielsen Company via Media Week.
What do you think? Any surprises? Which shows do you think won’t survive to see a new season?
Image courtesy CW.