NBC spins the ratings for Friday, November 9, 2012. They focus on the performances of Grimm, Dateline, and the reruns of Go On and Guys with Kids.
Friday Primetime Results:
* From 9-10 p.m. ET, “Grimm” (1.7/5 in 18-49, 5.3 million viewers overall) captured the #1 rating of the night for a scripted program on ABC, CBS, NBC and Fox in 18-49. Versus the same night last year, “Grimm” is up 6 percent in 18-49 rating (to a 1.7 from a 1.6) and 2 percent in total viewers (5.265 million vs. 5.175 million). “Grimm” built on its lead-in last night by 143 percent in both 18-49 rating and total viewers.
* Keep in mind that last season, “Grimm” originals added an average 69 percent to these next-day “live plus same day” 18-49 ratings when Nielsen issued “live plus seven day” results.
* At 10 p.m. ET, “Dateline NBC” (1.3/4 in 18-49, 4.6 million viewers overall) is up week to week by 18 percent in adults 18-49 (to a 1.3 rating from a 1.1), up 21 percent in adults 25-54 (1.7 vs. 1.4) and up 22 percent in total viewers (4.619 million vs. 3.791 million).
* At 8 p.m. ET, a rebroadcast of “Go On” averaged a 0.6/2 in 18-49 and 2.4 million viewers overall. At 8:30 p.m. ET, an encore telecast of “Guys With Kids” (0.7/2 in 18-49, 2.2 million viewers overall) built on its 18-49 lead-in by a tenth of a point.
NOTE: All ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.