The peacock network didn’t win week five in the 18-49 demographic but NBC claims victory of week six — and five of the first six weeks — of the 2012-13 season (October 29-November 4).
They make particular mention of 30 Rock, Chicago Fire, Dateline, Grimm, Guys with Kids, Law & Order: SVU, Revolution, Rock Center with Brian Williams, and The Voice.
NBC has won week 6 in adults 18-49 with its highest in-season rating (3.1) since Super Bowl Week. NBC has now won five of the season’s first six weeks in 18-49 for the first time in 10 years.
NBC is #1 season to date in 18-49 through six weeks for the first time in 10 years.
NBC is up 24% versus last season (to a 3.1 rating from a 2.5) and has moved from #4 at this point last year to #1 this year. NBC’s 3.1 is its highest week-six season average in five years (since 2007).
In Week 6, NBC is up 35 percent versus Week 6 last year (with a 3.1 rating vs. a 2.3). The other Big 4 networks are all flat or down versus the same week last year.
NBC has 3 of the top 4 programs of the week in 18-49, #1 Sunday Night Football, #3 Monday’s The Voice and #4 Tuesday’s The Voice (rankings exclude sports pre- and post-game show).
Note that all regularly scheduled programs from Monday, Oct. 29 to Saturday November 3 are reported as breakouts by Nielsen due to the impact of Hurricane Sandy. Breakouts are included in overall primetime averages but are not included in season-to-date programming averages
Here are “live plus same day” weekly averages for Week 6…
Week 6 Adults 18-49 vs. Same Week Last Year
Net…Week 6 2011… Week 6 2012…Diff
NBC…2.3…3.1…Up 35%
CBS…2.8…2.8…Even
ABC…2.5…2.2…Down 14%
Fox…3.9…1.7…Down 39%Week 6 Total Viewers vs. Same Week Last Year
Net…Week 6 2011… Week 6 2012…Diff
NBC…6.524 million …8.568 million…Up 31%
CBS…11.010 million…11.573 million…Up 5%
ABC…8.870 million …8.200 million…Down 8%
Fox…12.571 million …4.505 million…Down 64%In 18-49 so far this season, NBC’s schedule includes:
* The #1 primetime series on the broadcast networks, Sunday Night Football.
* 4 of primetime’s top 7 programs on the broadcast nets (#1 “SNF,” Monday’s “The Voice” and “Revolution” tied for #4, and Tuesday’s “The Voice” tied for #6).
* The #1 unscripted series, The Voice.
* The #1 drama, Revolution (and #1 drama overall on the broadcast nets).
* The #1 new drama, Revolution, and #1 new comedy, Go On.
* The #1 Friday series, Grimm.
Rankings exclude sports pre- and post-game shows.Counting Universal Television’s “The Mindy Project,” NBCUniversal accounts for four of the top six new shows of the fall:
1. Revolution, 5.4
2. Elementary, 3.4
3. Go On, 3.4
4. Nashville, 3.2
5. Mindy Project, 2.8
6. New Normal, 2.7In addition to being up for the season by 24 percent in 18-49 (3.1 vs. 2.5), NBC is up 19 percent in total viewers (8.4 million vs. 7.2 million). NBC is the only network among ABC, CBS, NBC and Fox that’s up versus last year’s six-week averages in either category.
Here are “most current” season averages thru six weeks…
Adults 18-49 vs. First Six Weeks of the Season Last Year
Net…Six Weeks 2011… Six Weeks 2012…Diff
NBC…2.5…3.1…Up 24%
CBS…3.4…2.8…Down 18%
ABC…2.8…2.5…Down 11%
Fox…3.6…2.5…Down 31%Total Viewers vs. First Six Weeks of the Season Last Year
Net…Six Weeks 2011… Six Weeks 2012…Diff
NBC…7.242 million …8.611 million…Up 19%
CBS…12.769 million…11.753 million…Down 8%
ABC…9.701 million …8.971 million…Down 8%
Fox…10.277 million …7.179 million…Down 30%
