Have you ever heard of Google Wallet? Well, I hadn’t either but I’m certainly familiar with the product’s new “spokesman,” George Costanza (Jason Alexander).

Apparently Google Wallet is a way to use your smartphone as credit card and you can use it to pay for goods or services at places that have the proper equipment.

Google has used footage from the Seinfeld episode called “The Reverse Peephole” in which George’s back starts to hurt because his wallet is so jammed full of paper and cards.

Here’s the video:

What do you think? What other TV characters could be used to promote the service? Mr. Howell from Gilligan’s Island? Uncle Scrooge from Duck Tales?