There’s lots of data that the networks look at when deciding whether to renew or cancel a TV series — particulalry in the case of The CW — but the ratings are a major ingredient.
Wonder if your favorite’s already been renewed or cancelled? Visit our CW 2011-12 show page.
Which CW shows are hits and which ones are in danger of being cancelled? The answer might surprise you. By looking at the chart below, you can see their current season ranking, ratings averages to date, and their grade in the all-important 18-49 demographic.
This chart incorporates final ratings data through Friday, June 1, 2012.
Demo rank | TV shows | Demo grade | 18-49 demo rating (actual) | Viewers in millions | |
---|---|---|---|---|---|
1 | The Vampire Diaries (renewed) | A++ | 1.3 (1.29) | 2.81 | ratings |
2 | America's Next Top Model (fall) (renewed) | A- | 0.8 (0.81) | 1.84 | ratings |
3 | The Secret Circle (cancelled) | B+ | 0.8 (0.77) | 1.83 | ratings |
4 | One Tree Hill (ended) | B+ | 0.8 (0.75) | 1.46 | ratings |
5 | Supernatural (renewed) | A+* | 0.7 (0.73) | 1.73 | ratings |
6 | 90210 (renewed) | B | 0.7 (0.70) | 1.34 | ratings |
7 | Hart of Dixie (renewed) | B- | 0.6 (0.64) | 1.57 | ratings |
8 | Ringer (cancelled) | C+ | 0.6 (0.61) | 1.49 | ratings |
9 | Gossip Girl (renewed) | C+ | 0.6 (0.59) | 1.18 | ratings |
10 | America's Next Top Model (spring) (unknown) | C- | 0.5 (0.53) | 1.14 | ratings |
11 | H8R (cancelled) | C- | 0.5 (0.50) | 1.19 | ratings |
11 | Nikita (renewed) | C+* | 0.5 (0.50) | 1.54 | ratings |
13 | Remodeled (cancelled) | F | 0.3 (0.30) | 0.67 | ratings |
14 | The LA Complex (renewed) | F | 0.3 (0.25) | 0.56 | ratings |
Other ratings report cards: ABC | CBS | FOX | NBC
Original ratings data ©The Nielsen Company. All Rights Reserved.
A couple of notes about this chart:
The averages included in this chart are based on the final numbers, not the fast affiliate ratings that are typically reported the next morning. The final numbers become available about a day after the broadcasts or in some cases several days later. The chart will be updated as the new data becomes available.
Keep in mind that the demo numbers (not total viewers) are what’s most important to advertisers. Therefore, that’s how the networks measure success. Advertisers pay more for ad time on a show that has a higher demo rating versus one with a lot more overall viewers.
Demo numbers are reported by Nielsen using the 10ths decimal place (2.4, for example). We used to report averages that way but it ends up being hard to see any movement week to week — particularly considering The CW’s small demo ratings. It can also be a little misleading since a show with a 2.35 average and a show with a 2.44 average will both round to a 2.4 rating.
In this chart, we’re including the demo average rounded to the 10th (2.4) as well as the 100th place (2.41) in parenthesis so you can get a better idea of how the average has been affected by the latest episode’s demo rating.
The letter grades are relative (kind of like grading on a curve) and are based on the individual network’s demo performance. All of the networks have very different gauges for success right now. (A successful show for The CW would get quickly cancelled on CBS.) Our system for coming up with letter grades isn’t perfect but it should still give you an idea of where the different shows stand.
Since The CW has very few shows, the reality shows are included with the scripted series.
*The grades for TV series that run on Friday and Saturday nights are weighted a little differently, to compensate for airing on little-watched nights.
What do you think? Are surprised by any of the ratings? Are any of your favorite shows in danger of being cancelled? Which should be doing better?
Renew NIKITA for more seasons. Awesome
Great story, great actors,doing their own stunts…
Nikita rocks
Nikita is great show..please renew for more seasons…this is the only show that i watch in cw
I don’t know about the stupid ratings works…bad show get more rhan great show????
Vampire again??????sucks….gossip girl teach teenager to sleep around and be a *****..
The only one a great show here is NIKITA…
Actually NIKITA is deserve big network and more promotions
NIKITA ROCKS! Please renew this show for a third season it is one of my favorite shows on the CW and if it wasn’t for Nikita I wouldn’t even watch this network.
Hart of Dixie is my favorite!!!!!!
Can’t wait for the new episode!
Even here in africa guys love Nikita!!!!The show’s rocks!!!!
nikita rocks ,please dont cancel nikita its the only show i watch
This season, The CW has actually found some good shows! I’ve always loved “Supernatural” and hope it gets renewed, though I’m not sure what storylines they have left to pursue! Now, I watch The CW for two more shows, “Ringer” and “The Secret Circle”! They are both so good, I really hope they get second seasons and more! I’m in the age demo – I wish I was counted in the ratings!
It does look like Gossip Girl will return for one final 13 Ep season 6.
http://www.hollywoodreporter.com/live-feed/gossip-girl-100th-episode-season-6-284911
I know everyone likes to shout GG down but we all know GG makes a lot of money through international markets etc. I have just checked numerous iTunes and GG is STILL no 4 on US iTunes (The only CW show still in the top 5).
No 1 on the UK iTunes site including France. These are all major markets which bring in all this extra revenue.
Please Keep up the good work.
Please don’t cancel One Tree Hill , 90210, Gossip Girls, Ringer Vampire Dairies supernatural, Nikita Hart of Dixie Please Keep up the good work.
Please don’t cancel Nikita. I am 38 and Nikita is one of my favorite shows. Usually all I watch is USA network but every Friday I make sure to watch Nikita on the Cw network. The best show EVER! I love the cast especially Alex and Berkoff. Keep up the good work.
Supernatural for life!!!
I know the execs of GG and the boss of warner is expecting a season 6 of Gossip Girl.
my only concern with this table is that you are not showing the W18-34 DEMOS, which would put GG much higher than this.
Time2TalkTV » In the past, CW has said that they’re interested in the 18-34 female demo but doesn’t seem to be as interested in that anymore.
When you only bring in a bit above a million viewers each episode, your W18-34 numbers still would be horrendous.
Thanks so much for these charts! Especially for having one for The CW, too. The success of The Secret Circle still mystifies me… I mean, they killed off the most interesting character in the boring show and all the episodes since have just been boring as hell. Still, maybe there are a lot of people like me who are still watching just to see if it gets any better. Happy to see Supernatural’s doing well, it’ll likely get renewed if there aren’t any behind-the-scenes problems. I wonder if they’ll do a parody episode about old Sam and Dean still hunting… Read more »
You are being kind to H8R. A show cancelled so early in the season deserves an F.
Craig » Haha. Well comparatively, ratings wise anyway, it didn’t do quite that bad.
Yeah, “the curve” saved it from failing completely, hah.