Airing on Thursday nights, the Superstore TV show lost a lot of same-day viewers in its second season and dipped below a 1.0 rating in the coveted 18-49 demographic. NBC gave the series an early and full third season renewal anyway. Despite the drops, it was still their second-highest rated comedy for the 2016-17 season. Will the numbers rise in season three? Will it be cancelled or, is it sure to be renewed for a fourth season so the studio will have enough episodes for a syndication package?
Superstore stars America Ferrera, Ben Feldman, Colton Dunn, Nico Santos, Nichole Bloom, Mark McKinney, and Lauren Ash. This NBC sitcom revolves around the diverse employees at a super-sized megastore called Cloud 9. Amy (Ferrera) is the glue that holds the place together while newer hire Jonah (Feldman) wants to prove that work doesn’t have to be boring. From bright-eyed newbies to seen-it-all veterans to the clueless seasonal hires and the in-it-for-life managers, the crew tackles the day-to-day grind of rabid bargain hunters, riot-causing sales, and nap-worthy training sessions. **Update below.
The ratings are typically the best indication of a show’s likelihood of staying on the air. The higher the ratings (particularly the 18-49 demo), the better the chances for survival. This chart will be updated as new ratings data becomes available — usually the next day, around 11:30am EST/8:30am PST. Refresh to see the latest.
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For comparisons: The second season of Superstore averaged a 1.13 rating in the 18-49 demographic with 3.95 million viewers (live + same day ratings).
Note: These are the Live + Same Day Ratings which include “live” viewing plus delayed DVR viewing, up until 3am local time that same night. Ratings marked with an “*” are the fast affiliate ratings and will be updated with the Live+SD numbers when they are made available. Typically, networks get paid for C+3 ratings which includes DVR viewing within three days of the original airing when commercials are watched. Those numbers are rarely released to the press.
What do you think? Do you still like the Superstore TV series? Would you like to see it cancelled or renewed for a fourth season on NBC?
**2/21 update: NBC has renewed Superstore for season four. Watch the cast and crew, and get the details here.