It was only a matter of time before Apple got into the TV show business. Now, the New York Times reports the tech juggernaut is developing their first original series about apps.

Apple is teaming with Will.i.am and TV veterans, Ben Silverman and Howard T. Owens, for the unscripted series.

Though there wasn’t much revealed about the new series, Apple executive Eddy Cue did say it would highlight the emerging world of apps:

One of the things with the app store that was always great about it was the great ideas that people had to build things and create things.”

No word yet on a title or premiere date.

What do you think? Do you have an Apple TV? Would you watch an Apple TV show?