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The Vampire Diaries: With Decent Ratings; Cancel It or Keep It?

The Vampire DiariesThe CW’s small-screen answer to the Twilight phenomena, The Vampire Diaries, has been on the air for three weeks. So, will the vampire series have a long life or will its life be cut short, staked to the heart like The Beautiful Life?

The Vampire Diaries story begins with teens Elena (Nina Dobrev) and Jeremy (Steven R. McQueen) adjusting to life after the sudden death of their parents. Elena manages to find some comfort with friends like Bonnie (Katerina Graham), Caroline (Candice Accola), and former boyfriend Matt (Zach Roerig). Jeremy is on a more dangerous path, hanging out with stoners and using drugs.

As the new school year begins, Elena becomes drawn to a handsome and mysterious new student, Stefan Salvatore (Paul Wesley), who is secretly a vampire. Later, Elena almost dies from a savage bite to the neck. It comes courtesy of Stefan’s evil and estranged brother, Damon (Ian Somerhalder), who’s also in love with the mortal girl.

Is Vampire Diaries worth watching?

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The supernatural drama debuted on September 10th to 4.91 million viewers and a 2.1/7 rating/share among adults 18-49. What’s more, viewership grew between the first and second half hours, a good indication that people liked what they saw and would return the following week.

Though those numbers still put the show in third place for its timeslot, Vampire Diaries outperformed Smallville’s season opener a year earlier. For the struggling CW network, the premiere looked very good.

Unfortunately, a week later, the news wasn’t as rosy. With tougher competition from other networks, Vampire Diaries fell to fifth place in the ratings. Viewership dropped to 3.76 million and a 1.6/5 in the key demo. That’s a drop of 23% from the prior week’s audience. Still, considering the numbers from other CW shows, they’re considered respectable.

Last week, the numbers seemed to level off and even grow a little. An average of 3.81 million watched with a 1.7/5. The show was in fifth place in the timeslot and fourth place in the demo, tied with NBC’s struggling SNL Weekend Update Thursday and Parks and Recreation.

While the series isn’t a failure for the struggling CW network, it’s surely not as big a hit as they were hoping for, especially considering the popularity of the Twilight movie and books. The network’s already given the show a full season order and will certainly stick with it in hopes of growing its audience even further.

What do you think? Considering the subject matter, why aren’t more people tuning in? Is the show worth watching or would you cancel it?

 

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{ 112 comments… read them below or add one }

annoymous July 14, 2010 at 1:15 pm

are they stupid vampire diaries is amazing im really young and me and practically all my friends watch it every thursday its on in every room of the house thats are thursday special they better not take it off or i will make sure none of my friends or family watch cw they have to keep it everyone practically loves that show and damen and stefan are sooooo hot i have nothing to watch on thursdays anymore

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Candy Grossi July 14, 2010 at 3:33 am

ARE YOU KIDDING? KEEP IT!

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Anonymous July 12, 2010 at 8:30 pm

the vampire diaries is the best show ever who ever doeznt like r haters!

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Christina May 26, 2010 at 10:20 pm

I have read all the VPD books…way before the show was even thought of. I couldn’t put the books down. The show came out and I was very dissapointed. Nothing like the books. But I do have to say Paul wesley….*yummy* lol. I like the show but the books are still number one in my opinion.

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Gypce May 26, 2010 at 1:55 pm

The Vampire Diaries is one of the only shows that keeps me coming back to the CW. I do not usually watch T.V. but, there are two shows I will stop everything to watch, and Vampire Diaries is on the top of the list!

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erika young May 23, 2010 at 7:34 am

I like vampire diary and I am in the 35 to 45 age group, if they ever decide to take it off CW. I think they should put the show on a cable channel, seems like most shows are during better on cable, that is what most american are looking at. Thay can put it on syfy or tnt.

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megan tuper May 21, 2010 at 6:46 am

maybe if they did not put it on the same night at the same time as bones it may have better rating i love the show but i always watch bones first and vd online the next day

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me May 21, 2010 at 6:18 am

i agree Vampire diaries is an amazing show. i live all the way in the tiny island of St. Lucia and i’ve got lots of friends who can’t get enough of it. as well as supernatural. two shows about gorgous sexy brothers, y not? the season finales of both shows kept me aching for more!!!

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no ONE needs to know my name May 20, 2010 at 4:28 pm

i think the vampire diries is the most stupidest show ive ever seen lo jk jk jk jk jk jk jk jk I LOVE THE VAMPIRE DIREIES ITS MY FAVORITE SHOW IN THE ENTIRE WORLD

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Anonymous May 17, 2010 at 6:17 pm

KEEP VAMP DIARIES. SO MANY PEOPLE WATCH IT and they also have said they will not watch cw period if that show is cancelled. I LOVE IT..ALL MY FRIENDS LOVE IT. EVERYONEE LOVES IT. KEEPP IT KEEPPPPP IT KEEPPPP ITT!!!!1

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Valley May 15, 2010 at 3:07 am

I love The Vampire Diaries. It needs to stay on the air. I can’t wait till the next season. The season finale left me wanting more.

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Jessica May 13, 2010 at 9:26 pm

OMG, I LOVE VAMPIRE DIARIES !! I won’t ever, ever watch the CW network if it cancels that show !

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maggiee May 13, 2010 at 3:39 am

agreed. Supernatural and Vamp Diaries are two of the best shows that are being offered on Tv (also Glee)

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Darlene May 12, 2010 at 5:51 pm

I am 44 and LOVE both Vampire Diaries and Supernatural. If CW cancel’s either one, I will no longer watch their station. These are the best two shows that CW has right now.
It is competing with Bones at the same time, (which I watch also).

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Angela May 11, 2010 at 5:47 pm

Really love it. Why keep 90210 on? That sucks the life out of you faster than Vampire Diaries. I’m not even close to a teenager and I love it. Wish it came on a different nite, but to follow it up with my sexy SUPERnatural boys is heaven for me!! When will the CW learn?

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