We recently reported that two of the three locations for Soul Daddy, the restaurant concept which won America’s Next Great Restaurant, had closed after only a few weeks. Word was that all of the resources were being shifted to support the remaining restaurant in Minneapolis. Now this last location has closed as well.
A PR statement reads, “This was a difficult decision for us, as we wanted to see Soul Daddy succeed, but the restaurant simply was not performing as we had hoped. We’d like to thank all of the customers who tried our restaurants and the people who worked hard to try to make the restaurants succeed.”
According to Portfolio’s estimates, the failure cost more than $3 million. Chipolte Corp. put in about $2.3 million. Chipotle founder Steve Ells and his fellow judges/investors Bobby Flay, Lorena Garcia, and Curtis Stone supposedly contributed $220,000 each. While the judges probably made more from appearing on the now-cancelled series and benefited from the exposure, that’s still a lot of money.