Last spring, ABC unveiled Jamie Oliver’s Food Revolution, a reality show that features an enthusiastic chef who wants to teach parents and kids about proper nutrition. Though it could be considered a noble effort, the show didn’t attract a very big audience. The six episodes garnered an unimpressive 1.8 rating in the all-important 18-49 demographic and 5.11 million total viewers. The numbers didn’t really warrant it but ABC renewed Jamie Oliver’s Food Revolution for a second season anyway, likely hoping the numbers would grow.
The reality series returned for the second round of episodes a month ago and started pulling worse ratings than season one did. The first episode attracted a poor 1.5 rating in the demo and 5.36 million viewers. The second episode dropped nearly 27%, pulling in a 1.1 with 4.72 million.