Episodes: 26 (hour)
TV show dates: March 13, 2012 – May 10, 2013
Series status: Cancelled
Performers include: Elle Macpherson, Jessica Simpson, Nicole Richie, John Varvatos, Caprice Willard, Terron E. Schaefer, and Nicole Christie.
TV show description:
This reality competition series seeks to find the next big brand in fashion. Featuring host and executive producer Elle Macpherson — along with celebrity mentors Jessica Simpson, Nicole Richie and John Varvatos — the series gives 14 unknown designers the chance to win a multi-million dollar prize to launch their collections in three of America’s largest retailers: Macy’s, H&M and Saks Fifth Avenue.
The fashion designers featured on the show include everyone from the stay-at-home mom who makes her own clothes to the recent design school graduate who has held jobs with major design houses. The contestants who come to the competition with their own existing lines will be challenged to take their brand to the next level. All the contestants are put to the test to see how they react in a variety of real-world scenarios — to determine who has the vision and desire to build a fashion empire and achieve his or her dream.