Though The CW is the smallest network, with the fewest number of hours of primetime to program, they’re still running some original shows this summer.
There’s lots of information that FOX takes into consideration when cancelling or renewing a TV series but the ratings are the biggest factor, particularly the 18-49 demographic. That’s the group that the advertisers want to reach the most so the networks must cater to them.
Viewership is obviously lower during the summer months (here’s the CW report card for the regular 2011-12 season).
The following chart incorporates “summer” season ratings data through Thursday, September 6, 2012. Read more…